Retail: Shopping with added value

From guidance in the search for a well-located store location to drawing up a solid communication plan: offers prospective retailers the necessary support in launching their own business. 

What is the best location for my shop? Do I meet the neighborhood’s expectations? What about opening hours? And the name of my store, will it work well in all the various languages? It is not expected for starting retail entrepreneurs to have everything under control from the start. That’s why there’s the retail team, which supports start-ups with advice from experienced retail experts.

“Location, location, location”

Our experts have in-depth knowledge of the various districts in Brussels – including analyses of pedestrian flows, competitors and the expectations of the shopping public. In short: the retail team provides targeted advice on the best location for your store concept! 

Is your project still in the idea phase? Or are you ready to take the plunge? helps you kick-start your project. For example, there’s L’Auberge Espagnole which is a successful pop-up formula that allows you to run your own shop or studio for 4 months – without major financial risks! There is also Kokotte, its twin for the horeca sector. During your stay at L’Auberge Espagnole or at Kokotte, you’ll also gain a wealth of knowledge and experience, under the guidance of our retail team. It’s the ideal basis for eventually standing on your own two feet.

Encourage diverse retail offerings 

By supporting the retail and horeca sectors, wants to diversify and strengthen the retail offering – for the benefit of both Brussels residents and the shopping public. Simultaneously, we want to offer a springboard for innovative projects. Diversification and innovation are indispensable for the sustainable growth of the city, especially in such a competitive environment.